If you are a local business you have to learn to dominate the local map pack. If you dominate that space for the local area where you live then you will be the largest company in your area. If you don’t even show up, then you will consistently struggle to generate the full revenue and market share or an industry leader.
So the question is do you want to focus on adding more revenue or try to figure out how to cut cost? We add revenue, and a lot of it.